Online Branding Service

A company's website is its first impression. The successful online marketing and branding campaign that follows is the company's chance to take website viewers and turn them into loyal customers. Our online marketing and branding services will help you to present your company in a positive, authoritative and winning fashion to potential customers.
  • Website performance: We examine every facet of your website, including URL composition, short meta tags, keyword use, load time, linking, content creation, click-through ratings and distribution reach.
  • Social media connections: We help you to connect your website to all of your chosen social media platforms. Once the site is connected, we will analyze results, suggest improvements to campaigns, and help you to capitalize on the social media market share.
  • Stay on top of conversations about your industry and company.

Online Branding Process

Our Online branding process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals.

Understanding & Discovery

Every branding process should include some aspect of discovery. It’s not just important for a branding consultant or agency to better understand who you are, but it’s also for you to better understand who you are, even if you think you know


How we talk and what we assume about ourselves is frequently very different from how our customers talk about us or what they know. And ultimately they are who will define your brand, we just want to help shape it in their minds.

In addition to customer research, the discovery stage may include conducting a brand audit to benchmark your current state; and examining your corporate history and culture, industry environment, competitor landscape, reason for being (mission), and plans for the future (vision). If you have strategic documents like a business plan or results of a customer satisfaction survey, you’ll have a leg up.

Articulating & Clarifying

This stage is the key to your new brand definition or brand evolution. It’s where we look at you in comparison to your competitors and define your unique value proposition: the description of the unique benefit you provide. It’s what sets you apart from the competition and guides your outreach through branding, marketing, and messaging.


This is where the data and context you’ve gathered gets distilled and turns into words and strategy to shape where the business is now and where it is you want to go. It’s where we try to articulate “squishy” things (like values and corporate personality attributes) into real words and strategic statements, refining the choice of words to make them the most accurate and powerful.

It’s where we look at all your audiences (not just customers) and figure out what’s important to them. And it’s where we tease out your competitive advantage.

Identifying & Creating

This is the “fun” and creative stage of expressing your personality and positioning. It’s no wonder most people want to jump straight here without doing the introspective homework of brand strategy . But without doing the homework, what is it based on? It’s likely just an esthetic exercise.


But with the articulation, positioning, and differentiation done and consensus on what the company or organization stands for, all of these creative assets can be that much more descriptive, powerful, and strategically aligned.

The logo becomes just the tip of the iceberg of deep meaning throughout the organization; the tagline expresses a significant point of your value proposition; and the visual style and copy voice and tone are all cohesive to your values and brand personality. Everything is working together now toward a common goal. And it’s possible that your new clarity reveals that, to be true to your brand and value proposition, you need to fine-tune or even redesign some of your products and services.

Positioning & Differentiating

This stage is the key to your new brand definition or brand evolution.

It’s where we look at you in comparison to your competitors and define your unique value proposition: the description of the unique benefit you provide. It’s what sets you apart from the competition and guides your outreach through branding, marketing, and messaging.

An articulated value proposition, along with your other strategic statements, becomes a roadmap or “true north” to guide you in business decision-making and evaluating your future opportunities.

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

This is where the pedal hits the metal in building out and activating your new brand. Some of the obvious applications are designed deliverables like websites, signage, business cards, and packaging. However some of the most critical to the success of your business are things like shaping employee behavior and the actual customer experience. These are things that are only tangentially affected or enhanced by your logo and color choice, but hugely impacted by your earlier articulation of core values, personality attributes, and competitive advantage. Likewise, the messaging, strategy, and content of your brand identity likely play a more powerful role in shaping word-of-mouth, video, social media, and public relations than design or your logo will.

These five stages are each critical to building your final brand strategy and brand identity. Unfortunately, most people spend much more time on the last two stages and sometimes totally ignore the truly powerful and business-shaping aspects of Stages 1 through 3. When great strategy and articulation informs creativity, and when your value proposition and messaging are designed to benefit and resonate with your customers, the light bulbs really start to go on across the organization and with strategic partners. And more importantly, with customers.

We Leverage Online Branding to Engage Your Audience and Increase Sales

Our internationally recognized brand protection services are designed to make sure that the value of your brand remains intact and grows substantially in the long run. This we do by paying attention to everything that has a say in your online brand value. Importantly our services include PR management of your business/ website.

Social Media Intelligence

Businesses require collective tools and solutions that allow them to monitor social channels and conversations, respond to social signals and synthesize social data points into meaningful trends and analysis based on the user's needs to truly obtain the value of their social network. Social media intelligence allows organizations to collect intelligence from social media sites, using both intrusive and non-intrusive means, from open and closed social networks.

Social Media Consultancy

We enlist an integrated approach to provide our clients with a strategy and structure to govern the everyday activities of their social efforts and connect it with ROI, ensuring that their stated corporate objectives are met. We give you the power to better leverage and strategically utilize social media for meeting your various business objectives; including marketing, sales, business development, customer service, reputation management, and crisis management.

Web Reporting/Analytics

No online marketing campaign is worthwhile if you do not know its impact amongst users. This can be done only through authentic web reporting. Analytics provide invaluable information as to customer behaviour, website users, and followers on social media. The knowledge gained from these analytics goes a long way in guiding future marketing campaigns and social media activity.

Why online branding is important?

Creating a brand and differentiating it from competition is one of the most important priorities of successful online companies that’s why it is of critical importance to understand the ways by which a brand can be developed and maintained online. Additionally, research has proved that Internet shopping is highly brand-centered as online users don’t have the liberty of touching and feeling products before buying. Either you create brand value or it would be very difficult if not impossible to sell online.

Online Branding Integration

Social Media Marketing offers great advantages when it comes to targeting a brand's target audience. There are a number of techniques you can use to efficiently reach your desired audience:

Online Branding

Online branding is all about marketing your business to all the right people!

Elite web design online brand management services cultivate your brand on the Internet; the services include brand building, brand protection and re-branding.

Why online branding is important?

Creating a brand and differentiating it from competition is one of the most important priorities of successful online companies that’s why it is of critical importance to understand the ways by which a brand can be developed and maintained online. Additionally, research has proved that Internet shopping is highly brand-centered as online users don’t have the liberty of touching and feeling products before buying. Either you create brand value or it would be very difficult if not impossible to sell online.

How we do it?

We ensure enhanced online branding presence by creating newer brand recollection elements for your brand so that it is remembered by your target customers.

Brand management services include:

Brand Building:

Establishing brand presence on the Internet is now more imperative than ever before. Without brand creation your website will only linger in the periphery as just one amongst the millions of other websites offering the same kind of services. Our online brand management services aim to develop a strong online presence for your business (services) by applying numerous placement strategies on various Internet media formats. The aim here is to create a long lasting and yet positive brand image.

Re-branding:

If you already have online presence and it just doesn’t seem to be working the way you want, re-branding your company is what you need to do. Our re-branding services will ensure that your online marketing efforts don't suffer due to poor online brand management. Elite web design online branding services cover all the variables and would transform your companies brand image and ensure that ROI is also generated at the optimum level.