Email Marketing

Make the most of your list of subscribers through an optimized email marketing strategy.
  • Our subject lines incite higher open rates.
  • Our newsletter designs increase click-through rates.
  • We couple strong landing pages with effective emails to increase overall conversion rates.

Our Email Marketing Methodology Increases Your ROI

By treating email marketing as an engaging dialogue between yourself and your recipients,you can utilize email to accomplish your objectives and increase your online marketing ROI.

Audience Research & Data Collection

It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.
Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.

Analyze Goals & Objectives

Most recipients spend no more than a couple seconds when viewing an email.
Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients' attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.

Email Design

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers' expectations and complete your conversion with the use of a landing page that reflects elements of the email to make for a consistent user experience with the campaign as a whole.

Optimization

Nobody likes to receive an email that isn’t addressing their specific wants or needs. We send relevant messages to recipients who look forward to them through use of segmentation, analytics, and past user activity.
All of our email campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created to email best practices, as well as brand-specific data that allows us to create an email that is perfectly tailored to your customers.

Analysis & Reporting

In order to make sure that the highest possible percentage of your subscribers open and click-through your email campaign, we will find the optimal time and frequency to reach out to your customers and get actionable results.
In order to make sure your email marketing campaigns are getting the best possible ROI, extensive tracking and measurement of results is required. We make sure that statistics like open rate, click-through-rate, and hard and soft bounce rate are all tracked and measured. We also measure what percentage of your overall traffic is leading to actual sales, so that you can see how much email marketing is helping your business to grow.

Keys To A Successful PPC Campaign

Selection of The Proper Keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

Control the Search Experience

It is one thing to get your advertisement in front of the right audience. It is quite another to make the advertisement sufficiently informative, creative or entertaining to compel potential customers to click through to your site. Likewise, just because someone ends up on your website doesn’t mean they’ll find what they’re looking for; it’s important that the ad’s destination, or landing page, is highly relevant to both the search terms and the expectations set up by the ad.

Understand the Economics Before You Start

This may sound like economics 101, but if you are planning to spend $5000 on a Pay Per Click campaign, then make sure you are generating enough revenues to justify both the financial outlay and the labor costs associated with the campaign. The good news is that you can keep your costs in line by adhering to a strict budget. If you limit your campaign to $100 a day, let’s say, your ads will stop being delivered as soon as you hit your daily maximum and then resume the next day. However, if you're spending $20 to sell a $15 shirt, it doesn't matter how many times a day it happens; you're losing money.

Use Metrics to Stay Ahead of The Curve

The terrific thing about a Pay Per Click campaign is that you can immediately monitor your results. This gives you the opportunity to do A/B testing of advertisements, keywords and landing pages. It also gives you an opportunity to quickly end poorly performing campaigns or to enhance the ones that work best for you.

Put a Human Face on a Big Company

Huge corporations can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to the general public.

Enhanced Targeting with PPC Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

Keyword Targeting

Targeting the right keywords through appropriate research will help attract visitors who are likely to be interested in the products and services on your website.

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  • Relevance: It is critical that the keywords you select are relevant to your company. Nothing bothers a visitor more than being directed to a site that has nothing to do with their search. Even if a user leaves immediately, you’re still paying for their traffic. As a result, each PPC landing page should be highly relevant to the keyword you’re targeting so that you can get the best possible ROI out of each PPC visitor.
  • Matching Options: You can specify whether to bid on broad match keywords that will show for any variation of a keyword (for example, anything that includes the keyword “website design”), or narrow your targeting with phrase match and exact match. You can also specify negative keywords that you don’t want to appear for (for example, with a negative keyword “jobs” in an ad group, the broad match keyword “website design” will display your ad for the query “website design company”, but not for “website design jobs”.

Geographical Targeting

A women's online magazine wishes to better connect its users to each other and make it easier for them to login and share stories and comments with the rest of the world.

Timing

PPC allows you to deliver ads at peak times for finding your business’ potential clients and customers. Using AdWords data in tandem with Analytics data, you can figure out when you are most likely to get leads from Pay-Per-Click marketing and spend more of your budget during peak hours and less during off-hours. If your business isn’t open on certain days, you can also adjust your campaigns so that you don’t attract potential sales you won’t be able to close.